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THOUGHTS AND IDEAS

How to Set Up a Gym Pro Shop (Even in a Small Space)

Every gym needs a retail presence — even if your "pro shop" is a single rack by the front desk. Gyms with a visible merchandise display sell 2-3x more merch per drop than gyms that rely on online-only sales. The...

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How to Sell Merch at Your Gym: The Complete Guide for Gym Owners

Selling merchandise at your gym is one of the simplest ways to add revenue, build community, and turn your members into walking billboards. The average gym that runs a consistent apparel program generates $2,000 to $10,000+ per year in merch...

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How to Design Gym Merch Your Members Actually Want to Wear

The number one reason gym merch sits unsold isn't pricing, timing, or marketing. It's the design. Members will happily pay $30 for a shirt they're proud to wear to brunch. They won't pay $15 for one they'd only wear to...

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Gym Merch Ideas That Actually Sell (Not Just Collect Dust)

Gym Merch Ideas That Actually Sell (Not Just Collect Dust) You've seen it before: a gym orders 200 t-shirts, sells 40, and stuffs the rest in a closet. Or worse—they set up a print-on-demand store that gets 500 page views...

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Memorial Day Hero WODs Event Shirts – 7-Day Preorder & 2-Week Turnaround

Short version: We design your event tee, open a private webstore for 7 days, collect payment (with no credit-card fees to you), print exactly what sold, and deliver in about 2 weeks—bagged and sorted for easy pickup. Minimum 24 pieces...

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Full-Service Apparel Company for CrossFit Affiliates: What to Look For

“Full-service” is one of the most overused terms in the custom apparel industry. Every printer and merchandise company claims to be full-service — but when you dig in, most of them just print shirts and hand you a box. For...

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